Business Jargon to Avoid
I found myself chuckling to a few of the business jargon compiled by the writers of this Forbes article, basically because I’m guilty of using them too. My more common abuses are: leverage, learnings and impact. I would add to the list: paradigm shift, mental model, best of breed, turnkey solution, disruptive technology. When I was on sabbatical at UN FAO, I was even reminded that knowledge management is a jargon!
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For the most part I completely disagree with the Forbes article ... most of the words he attacks have perfect validity ... he’s just chosen to either apply them very narrowly or mis-interpret them.
He might have had a leg to stand on if he provided a useful alternative ... but that would require a lot of the qualities he has chosen to suggest dont exist.
Posted on June 15, 2012 at 01:32 PM | Comment permalink